That doesn't mean they're handing out deliberate losers, but ask yourself this: would you fully trust the betting advice of somebody who profits when you lose? Yet many people do, usually through ignorance about where their tips come from.
Chris believes he has worked out how they drum up so much business. It's a common scene. He was Luckily for me, a point was only 10p placed with my personal, unaffiliated Bet account. We contacted Bet for a response to this piece via phone and email, but they were yet to respond at the time of publication. Affiliated tipsters sit in a regulatory grey area.
After speaking to both the Gambling Commission and the Advertising Standards Authority ASA , both agree that the licenced bookmaker is ultimately responsible for the affiliate's behaviour. The Gambling Commission confirmed that "licenced gambling operators are responsible for any third party affiliates they use", while the ASA stated that, in the event of inappropriate affiliate behaviour, "the buck ultimately stops with the advertiser, i.
The gambling industry is highly self regulated, a feat that should be applauded. There is a reason why Ray Winstone now encourages us to "gamble responsibly" at his bookie-of-choice, rather than to "bet in play — now. Tipster culture on social media, however, is still the Wild West. Big accounts churn out dozens of tips a day — with no advice as to what followers can afford to spend — all of which can be backed with a single click.
Losses will be chased, with calls to "go again" common, and some tipsters even use the frustration of a loss to encourage customers to hand over more money directly to them in order to receive VIP tips. Profit-and-loss sheets are rarely kept, with one-off wins promoted to show an example of the norm and hide the regular, ever-mounting smaller losses. As with major advertisements directly from bookmakers, running any responsible gambling advertising is completely optional.
They don't operate alone, either. When a major affiliate with over , Twitter followers had their account suspended, Sky Bet — the account's affiliated bookie — tweeted out where their followers could find a temporary account. The tweet was eventually taken down after some Sky Bet customers began cancelling their accounts in disgust, sending screen shots of them doing so to the Sky Bet Twitter. The affiliate accounts are only currently regulated by the bookmakers, with the ASA not having a test case for bookmaker affiliate marketing and the Gambling Commission not actively policing them.
As such they are able to practice largely unregulated. To try to combat this, a complaint over the behaviour of affiliate marketers for bookmakers has been lodged with the ASA prior to publication of this article. Marketing guidelines laid down by the Committee of Advertising Practice CAP states that affiliate "marketing communications must not falsely claim or imply that the marketer is acting as a consumer or for purposes outside its trade" and that they must also "make clear their commercial intent, if that is not obvious from the context.
This behaviour can actively hurt people, something that the Gambling Act is supposed to prevent. The act aims to "protect children and vulnerable persons from being harmed or exploited by gambling. Maybe they're low on money, or have a gambling problem, and they're spending everything on [it].
The way things are worded, you could easily believe that someone can make you a lot of money," he added. I am not against gambling; in fact, I'm a big gambler myself. I've got online accounts with pretty much every major bookmaker, I'm a member of a couple of the casinos in Leicester Square, a couple of poker clubs, and have been to Vegas enough times that I could have probably put a down-payment on a house with the airfare alone.
I got through uni writing low-paying, high volume SEO optimised news for gambling websites. I have no moral objection to bookmakers and applaud the industry for its self-regulation. But I also understand gambling, from the fun of a one-off splurge to trying to grow a bankroll slowly but surely. Gambling can be fun and, occasionally, profitable if done responsibly and with understanding of its consequences. Neither of these seem to exist in the world of affiliate tipsters.
In the long term they do really want to have losing gamblers sign up through their links because they will make the money from it. What is striking is that many tipsters don't explicitly state on their social media accounts that they are affiliated with a particular betting firm, let alone that they stand to gain when their tips fail. This idea of earning money when your followers lose has led to accusations that some affiliates might deliberately post bad tips.
Charlie is a year-old tipster with more than 70, twitter followers. He says "the worst part is people don't realise it. People still follow that person like they're a credible person to follow because they don't spend the time to do a little background check. But he denies that it encourages him to put less research into his tips, instead he claims the money from signups is enough for him and his online image is too important for him to risk disappointing his users.
But the deals between tipsters and their partners are not the only issue here. Recent research by the think tank Demos has indicated another potential problem with the rise in social media tipsters. In a study it found that people who followed tipsters were more likely to follow a high number of similar accounts online.
Alex Krasodomski-Jones, suggests that this means users like this could potentially be swept up by a torrent of betting information which could encourage them to become problem gamblers. He told us "If you're following 40 or 50 gambling accounts and yet you still turn to Twitter to communicate with your friends or to Facebook to find out what's going on in the world, you're going to be constantly inundated with tips and with encouragement and with success stories that are being put out by betting affiliates..
If I had to guess I'd say there's a potential risk for someone who likes to gamble of getting really a bit too far stuck into this kind of thing, by this constant barrage of recommendations and tips. Despite the potential risks to users, there seems to be little regulation governing how tipsters operate.
We sought a comment from the seven major bookmakers who run affiliate programmes in addition to The Association of British Bookmakers, The Remote Gambling Association, and the Advertising Standards Agency. All but one of the bookmakers declined to speak to us. The exception was William Hill which said that their biggest affiliates are those who provide a quality service. The associations told us tipsters didn't come under their remit and the Advertising Standards Authority said it was only just starting to investigate whether it should get involved in the issue.
Even the Gambling Commission which was set up to regulate the UK gambling industry said that it does not oversee affiliates. So at present this appears to be a very grey area. Alex Krasodomski-Jones from Demos believes this needs to change.
In the meantime if somebody pops up in your social media timeline offering advice on what bets to place online, it may be a good idea just stop and consider - what's in it for them? Next story No woman ever turned down a barking guy?
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My favourite type of trading is to trade an event before it starts. I trade football mostly but also big boxing matches and mixed martial arts fights. The way I like to pre match trade is looking for obvious positions that have a much greater reward then risk. For example when a team unexpectedly leave out one of their key players from their starting eleven. There will be big drifts in the odds of these teams if these players were left out. Which allow low risk profits to be made. I have detailed the way I like to pre match trade in both pre match trading — profit before the kick off and 5 Betfair Trading Strategies.
These strategies are labelled as higher risk as they there is likely to be variance and losing runs will happen. Lets take a look at each part of the high risk portfolio. Value betting shares a lot of similarities with arbitrage betting. In that you are looking for odds at bookmakers that are higher then the betting exchanges or the Asian bookmaker Pinnacle.
There is quite lot of data which shows that if your consistently able to do this in efficient betting markets then you will make a profit. Quite often bookmakers will offer accumulators that fall into the category of a value bet.
Often theses accumulator selections are at the same time so arbing them is not an option. However betting these plus ev accumulators over the long term has shown to be profitable. Here is a video explaining how and why value betting works. Psychoff has provided some excellent insight into how to effectively trade the second half. So combining the two I have a pretty good framework for trading football.
The biggest issue for me personally is finding time to trade football games. Something that takinging part in thousands of casino offers has taught me. Is that variance can be brutal and you have to get used to periods where you seem to lose money hand over fist. There are always casino offers to take advantage of. I still expect casino offers to be a large part of my portfolio going forward.
Service Used. Bonus Accumulator Read The Review. When it comes to tipsters and services. I have used quite a few in the past with some successes and some failures. Currently there is one tipster that I am using in my portfolio. The Basketball Geek is a basketball tipster that has a very impressive record and has so far delivered on its promise.
Hopefully it continues to do so.
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